Payflex
Influencer campaign, South Africa, 2022
Worked with Payflex, an online payment gateway solution to South African merchants, to drive new data acquisition through a social media marketing campaign dubbed “#BuyNowBestiesLater”.
The objectives for the brand were two-fold: to collaborate with local talent to create on-trend content that resonates with the #BuyNowBestiesLater tagline, and to encourage referrals via their unique 'refer a friend' codes.
Worked with five Instagram and TikTok influencers, each with a different target audience, over the course of a three-month period, to create viral social media trend-led content, with a Payflex twist.
Payflex received incredible results from the campaign:
2,679 new shoppers acquired
R2,95 million in sales volume generated
16,138 campaign page views
@larnellelewies
Larnelle showed his followers how you can purchase a whole look through Payflex, and spoke about the benefits you can receive from the #BuyNowBestiesLater campaign
@leah.degios
Leah recreated a current trend on TikTok to promote this Payflex campaign in a unique way
Services Included:
Social media marketing
Influencer engagement
Content output