top of page

Payflex

Influencer campaign, South Africa, 2022 

Worked with Payflex, an online payment gateway solution to South African merchants, to drive new data acquisition through a social media marketing campaign dubbed “#BuyNowBestiesLater”.

 

The objectives for the brand were two-fold: to collaborate with local talent to create on-trend content that resonates with the #BuyNowBestiesLater tagline, and to encourage referrals via their unique 'refer a friend' codes.

 

Worked with five Instagram and TikTok influencers, each with a different target audience, over the course of a three-month period, to create viral social media trend-led content, with a Payflex twist.

 

Payflex received incredible results from the campaign:

2,679 new shoppers acquired

R2,95 million in sales volume generated

16,138 campaign page views

@larnellelewies

Larnelle showed his followers how you can purchase a whole look through Payflex, and spoke about the benefits you can receive from the #BuyNowBestiesLater campaign

@leah.degios

 

Leah recreated a current trend on TikTok to promote this Payflex campaign in a unique way

Services Included:

 

Social media marketing

Influencer engagement

Content output

bottom of page