Cotton On Kids is a global fashion retail brand known for its fast, trend-centric approach. The work I did for Cotton On Kids (Part of The Cotton On Group in AUS) included collaborating on key, seasonal collection drops via strategic influencer engagement, press drops, social media campaigns, content production and shoots and experiences.

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Oversaw and managed the fashion brand’s influencer program, competitions, shoots and establishing a strong consumer foothold within the kid's fashion category and online shopping. Managed over twenty Instagram creators on a monthly basis - communicating creative briefs in line with new product launches, seeding stock and guiding quality content output with key deliverables around social media commerce and a platform to purchase mentality.