Zouhar Designs
Business Owner, South Africa, 2018 - 2021
In 2018, I successfully launched my women's wear brand. My daily responsibilities included sourcing new trends using WGSN, fashion illustration, creating technical garment drawings in Illustrator for pattern makers, fabric and trimming sourcing, overseeing pattern and sample making, managing garment production, planning and supervising photoshoots, handling stock management, creating and managing the e-commerce store, maintaining customer relations, and managing social media presence.
Over the course of 2 years, I achieved an impressive milestone, gaining 13,000 followers for my business. As the sole contributor, I created all content and handled all marketing aspects. My primary focus was on fostering a strong and meaningful connection with my customers. This involved meticulously planning and crafting engaging social media content, as well as actively monitoring and responding to comments. Additionally, I successfully managed influencer collaborations to enhance brand visibility.
A moment that fills me with immense pride is when I experienced a remarkable accomplishment: selling out over 150 sweatpants on my website within a mere hour. This success stands as a testament to the dedication and effort I invested in my business, and it further motivated me to continue excelling in the world of entrepreneurship.
My account has not been active as I have closed down my business this has resulted in a decrease of my followers today
Content creation
Story sets
Video
Brand video
Reel
Shoot BTS
Boxing reel
Email Marketing
Managed & created all design elements for the mailers
I took charge of building, managing, and designing my website from start to finish. While I don't have an image to showcase it now, please note that the website is currently closed. Nonetheless, the experience of creating and maintaining it has been a valuable learning journey, and it has allowed me to hone my skills in web development and design.
Services Included:
Social media marketing
Creative direction
E-commerce management
Influencer management
Content output