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The Finishing Store

Social Media Marketing, Content Creation & Influencer management, South Africa, 2022 - 2023

Local interior brand (product & service), The Finishing Store. The Finishing Store is a luxury interior brand, that is nationwide online and is opening up their own store in July 2023. They specialise in high-end limited-edition product offering - such as scatter cushions, luxe candles, textured vases, elegant glassware and fine linen. They have 360 interior and design service that will help you make your *dream space* a reality!

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Create strategies on instagram, influencer campaigns + manage, create; video's, stills and gifs, for multi-channel advertising. We also manage the brand’s influencer marketing programme, content production and social media channels + of course content creation.

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Content Creation

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Story sets

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TFS Stories.png
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Strategy

#1 Tastemaker Touch / The Finishing Touch Ft. X

#2 WOTS - What's On The Shelf

#3 The Finishing Dish

#4 The TFS Tea Corner

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Angle:

A tastemaker showcases an edit of their top 3x 'Finishing Store' pieces available online

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Format:

1x Carousel post OR 1x reels video

 

Objective:

  • Aesthetic decor inspo

  • Promoting new/current products

  • Driving sales

  • Grow following by collaborating with a tastemaker

  • CTA to purchase

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Angle:

Spotlighting 1-4x decor pieces in the form of a close up "shelf' type shot - emphasis on decor pieces

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Format:

1x Carousel post - The next slides to feature FS pieces on the shelf + product images.

 

Objective:

  • Promoting new/current products

  • Driving sales

  • Grow following by collaborating with a tastemaker

  • CTA to purchase

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Angle:

A tastemaker showcases their secret hosting dish, using TFS crockery/linen etc. pieces available online

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Format:

1x Carousel post OR 1x reels video

Showcasing how to make the recipe, finishing it off + styling it with their favourite FS pieces. Cover image beautifully shot.

 

Objective:

  • Promoting new/current products

  • Driving sales

  • Grow following by collaborating with a tastemaker

  • Value added content

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Angle:

The Finishing Store show their favourite coffee table - or rather 'tea table books' + available online. House tea to be linked to another product

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Format:

1x Carousel - The next slides to feature FS coffee table books, their house tea + new TFS items.

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Objective:

  • Promoting new/current products

  • Driving sales

  • Value added content

Reels

Services Included:

 

Social Media Marketing

Content creation

Influencer Management

Content output

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