The Finishing Store
Social Media Marketing, Content Creation & Influencer management, South Africa, 2022 - 2023
Local interior brand (product & service), The Finishing Store. The Finishing Store is a luxury interior brand, that is nationwide online and is opening up their own store in July 2023. They specialise in high-end limited-edition product offering - such as scatter cushions, luxe candles, textured vases, elegant glassware and fine linen. They have 360 interior and design service that will help you make your *dream space* a reality!
​
Create strategies on instagram, influencer campaigns + manage, create; video's, stills and gifs, for multi-channel advertising. We also manage the brand’s influencer marketing programme, content production and social media channels + of course content creation.
Content Creation
Story sets
Strategy
#1 Tastemaker Touch / The Finishing Touch Ft. X
#2 WOTS - What's On The Shelf
#3 The Finishing Dish
#4 The TFS Tea Corner
Angle:
A tastemaker showcases an edit of their top 3x 'Finishing Store' pieces available online
​
Format:
1x Carousel post OR 1x reels video
Objective:
-
Aesthetic decor inspo
-
Promoting new/current products
-
Driving sales
-
Grow following by collaborating with a tastemaker
-
CTA to purchase
Angle:
Spotlighting 1-4x decor pieces in the form of a close up "shelf' type shot - emphasis on decor pieces
​
Format:
1x Carousel post - The next slides to feature FS pieces on the shelf + product images.
Objective:
-
Promoting new/current products
-
Driving sales
-
Grow following by collaborating with a tastemaker
-
CTA to purchase
Angle:
A tastemaker showcases their secret hosting dish, using TFS crockery/linen etc. pieces available online
​
Format:
1x Carousel post OR 1x reels video
Showcasing how to make the recipe, finishing it off + styling it with their favourite FS pieces. Cover image beautifully shot.
Objective:
-
Promoting new/current products
-
Driving sales
-
Grow following by collaborating with a tastemaker
-
Value added content
Angle:
The Finishing Store show their favourite coffee table - or rather 'tea table books' + available online. House tea to be linked to another product
​
Format:
1x Carousel - The next slides to feature FS coffee table books, their house tea + new TFS items.
​
Objective:
-
Promoting new/current products
-
Driving sales
-
Value added content
Reels
Services Included:
Social Media Marketing
Content creation
Influencer Management
Content output