IvyandLula
Marketing, South Africa, 2022 - 2023
Ivy and Lula, South Africa's Luxe jewellery. Ivy & lula is a brand designed to take you there with its sexy, sophisticated and resort-luxe aesthetic. All their designs are sustainably made-to-order in South Africa with local artisans using the ancient lost wax casting method. Content Creation, Social Media Management, Planning of shoots and Creative Direction, E-commerce Management, Email marketing, Campaigns, Paid ADs and Customer Service.
For ivyandlula, I gained them 1200 followers in 5 months. Due to the content creation and strategy, sales increased by 15%. I also have created and implemented new digital marketing campaign strategies via e-mail, Influencer campaigns and Facebook retargeted ad campaigns, and customer retention in line with business objectives and marketing strategy. Maintained and updated website content. Planned and wrote social media content, monitored and responded to comments. Handled all photoshoots, and implementation of new product.
Content creation
Story sets
Reels
IG shoot reel
IG product reel
Influencer collab reel
Shoot BTS
Email Marketing
Managed & created all design elements for the mailers
Managed their website, design, reshot specific product images & products
Services Included:
Social media marketing
E-commerce management
Creative direction
Influencer management
Content output