Phytoceutics
Social Media Marketing, Content Creation, Influencer management, PR, Campaigns & Competitions, South Africa, 2023
Phytoceuticsâ„¢ is a global healthcare group, representing a portfolio of premium nutraceuticals that are produced by nature, supported by science, and assist in optimising health. Phytoceutics International has been the Swiss holding company of Coyne Healthcare since 2016 and the introduction of the Phytoceuticsâ„¢ brand will unify Coyne and the brands it proudly represents in South Africa (like Similasan and Terranova), and attract other high-quality international brands to join its portfolio.
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Create strategies on instagram, influencer campaigns + manage, create; video's, stills and gifs, for multi-channel advertising. Also manage the brand’s influencer campaigns + marketing programme, content production and social media channels + of course content creation.
Content Creation
Story sets
PR Press Drop
Phytoceuticsâ„¢ launched their latest product, Cerregut, and wanted to create a press drop that focused on gut health and mental well-being. We handled their PR Press Drop, collaborating with local brands and selecting ten South African influencers with expertise in health. The press drop highlighted the product's groundbreaking features and relevance to mental health during Mental Health Awareness Month. A special edition newspaper was created to introduce the brand and product, distributed to influencers and the public. The first 100 orders received this exclusive newspaper, generating excitement around the launch. The campaign boosted brand visibility and established Phytoceuticsâ„¢ as a thought leader in the health and wellness industry.
Influencer Collaborations
Competitions
IG + TikTok video content
Services Included:
Social Media Marketing
Content creation
Influencer Management
Content output
Campaigns
Brand Collaborations
PR Press Drop
Competitions