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Smith House of Tea

Social Media Marketing, Content Creation & Influencer management, South Africa, 2023

Local tea brand, Smith House of Tea. Inspired by robust and memorable flavours, the brand decided it was time to tart up the tea industry and create blends that would inspire a wave of Modern Tea Enthusiasts. Using whole leaf teas, spices and dried fruit pieces, the brand aim's to tantalise your tastebuds and provide you with a gloat-worthy alternative when you're surrounded by coffee snobs.

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Create strategies on instagram, influencer campaigns + manage, create; video's, stills and gifs, for multi-channel advertising. We also manage the brand’s influencer marketing programme, content production and social media channels + of course content creation.

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Content Creation

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Story sets

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Strategy

#Team Time with...

#2 Spill The Tea (informative/educational series)

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Angle:

A tastemaker showcases an edit of their favourite 'Smith House of Tea' and how they prepare their tea (own recipe) + when and where they have their tea *morning tea routine

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Format:

TEA TIME

1x reels video Copy overlaid 'Tea Time . with ...'*Collab post*

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Objective:

  • Promoting new/current products

  • How to prepare the Tea

  • When to drink the tea for the best benefits Driving sales

  • Grow following by collaborating with a tastemaker

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Angle:

Smith House of Tea, spilling the tea - based on interesting facts about the various teas, brand and tips

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Format:

1x reels video or Carousel feed post Copy overlaid 'Spill the tea'

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Objective:

  • Promoting new/current products

  • Benefits/tips

  • Driving sales

  • Grow following by collaborating with a tastemaker

Services Included:

 

Social Media Marketing

Content creation

​Content output

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