Joined the Cotton On Group in 2007, Factorie is the go-to for youth fashion staples and must-have style collabs. It is one of the most recognisable streetwear Australian value fashion labels in the youth market. Helping Factorie tap into the South African market via an ambassador network, with a key focus on Gen Z buyers using their smartphones to shop via social media.

Oversaw and managed the fashion brand’s influencer program, pr activities, competitions, shoots and establishing a strong consumer foothold within the women’s fashion category and online shopping. Managed over twenty Instagram creators on a monthly basis - communicating creative briefs in line with new product launches, seeding stock and guiding quality content output with key deliverables around social media commerce and a platform to purchase mentality.