Creator Programme |& Competitions, Cape Town, 2022 - 2023

Established in 1984, Supré is one of the most iconic and recognisable Australian value fashion labels in the female youth market. Helping Supre re-launch into the South African market via an ambassador network, with a key focus on Gen Z buyers using their smartphones to shop via social media.

Oversaw and managed the fashion brand’s influencer program, pr activities, competitions, shoots and establishing a strong consumer foothold within the women’s fashion category and online shopping. Managed over twenty Instagram creators on a monthly basis - communicating creative briefs in line with new product launches, seeding stock and guiding quality content output with key deliverables around social media commerce and a platform to purchase mentality.